The Valencian region registered an average hotel occupancy on the coast of 70% during September

Colomer highlights that September has been a positive month, which has exceeded expectations, and is the prelude to a dynamic autumn and end of the year.

Tuesday 5th October 2021 – PRESS RELEASE with Mike Smith


The regional secretary for Tourism, Francesc Colomer, has reported that, according to the Summer Occupancy Survey carried out by Turisme Comunitat Valenciana, September had an average hotel occupancy of 69.9% along the coast of the Comunidad Valenciana (of those hotels which were open), a figure that exceeded that of September 2020 by over 30 points.

He added that the survey data is higher than that which was carried out the previous month, when it was estimated that occupancy in coastal hotels would be 60%, demonstrating that the improving health situation has meant that the hotel industry has been more than ever in the hands of the last-minute reservation.

He claimed that the September figures prove that the month has been a positive one for tourism in the region and is the prelude to a dynamic autumn and end of year in the sector, adding that the expectations were realistic so the actual figures, which were recorded within a difficult time for the international market, exceeded those expectations.

Colomer said that, in general terms, a large part of the tourist demand was recovered during the 2021 summer season, supported very much by domestic market, especially those from the Madrid region, as well as from international tourists, although to a lesser extent. In this sense, he added that as soon as the traveller regains confidence in the safety of the destination, they will consider the Comunidad Valenciana.

“These results encourage us to continue working on the path of recovery and reactivation of the sector, with key milestones in our tourism policy, such as sustainability, stability and seasonal adjustment.”

September Results

Province of Valencia

Just over 88% of hotels were open across the province this summer.  The province, excluding the capital city, averaged 61.92% coastal hotel occupation, 30.3% more than September 2020. The city itself was estimated at 75.5%, which is 38 points more than a year ago. With regards to tourist apartments managed by companies, it has been estimated that the occupancy rate was 43.95%, which is 18.2% more year-on-year.

Province of Castellón

Just over 58% of hotels were open across the province this summer.  The province averaged 66.29% coastal hotel occupation, 25% more than September 2020. With regards to tourist apartments managed by companies, it has been estimated that the occupancy rate was 61.09%, which is 25.5% more year-on-year.

Province of Alicante

Almost 78% of hotels were open across the province this summer, excluding Benidorm which saw almost 72% of places open for business. The province, excluding Benidorm, averaged 71.82% coastal hotel occupation, 27.3% more than September 2020 whilst popular resort Benidorm was estimated at 70% of hotel occupation, some 32% more than the same month the previous year. With regards to tourist apartments managed by companies, it has been estimated that the occupancy rate was 55.2%, which is 33% more year-on-year, whilst those in Benidorm registered 50%, 24.5% more than in September 2020.

With regards to hotels in the interior of the Comunidad Valenciana, the survey showed than the average occupancy was 56.14%, some 18 points higher than September 2020 whilst campsites in the region enjoyed an average occupancy of 70% in bungalows and 60% in plots, an increase on the previous year of 40% and 35% respectively.

The Summer of 2021

According to data from Turisme Comunitat Valenciana, the general results of the four months that comprised the summer season – June to September – showed figures which were better than the initial forecasts.

With regards to international visits, the data suggested that a total of 2.2 million foreign tourists visited the Comunidad Valenciana over the summer, which is 10.1% more than initially estimated, whilst domestic tourism accounted for 8.2 million visits, 17.14% higher than initially expected back in June.


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