Alicante allocates 3 million euros to strengthen Costa Blanca tourist promotion

The aid plan +Promoción is aimed at town halls, associations and groups in the region, supporting local fiestas and organizers of major events in order to attract visitors to the Costa Blanca.


Tuesday 26th April 2022 – Mike Smith
Source: original article – Xàbia AL DÍA


The Provincial Council of Alicante is allocating three million euros through the Provincial Tourist Board with the aim of strengthening the promotion of the Costa Blanca and reactivating the tourism sector in the region.

The aid plan +Promoción is aimed at town halls, associations and groups in the region, supporting local fiestas and organizers of major events in order to attract visitors to the Costa Blanca.

The president of the Provincial Council, Carlos Mazón, explained that, after two years dedicated to helping the tourism sector cope with the effects of the COVID-19 pandemic, “it is time to allocate funding aimed at promoting our destination, supporting our municipalities and associations in promoting new projects and actions that will once again place the Costa Blanca at the top”.

He added that “we want to reinforce the path of recovery that tourism in the province has already begun … it is this type of aid that the sector itself is demanding from us right now“.

The application period is now open and remain so until May 9th. The funding is offered through two lines. The first has been allocated with 1,150,000 euros and is aimed at municipalities in the province, especially those with smaller populations and is designed to support the development of action to promote the tourism potential of those municipalities as well as covering expenses for communication and digital marketing.

The second line, for which 1,750,000 euros has been put aside, is aimed at associations and tourist groups in the region to support the development of different activities, such as sports and musical events which would attract tourism potential as well as actions to promote those activities, such as the publication of promotional material, familiarization trips, attendance at fairs, promotional campaigns, etc. as well as support to local fiestas in the province. “Our local fiestas complement the tourist and cultural offer of a genuine destination that has all the incentives to satisfy the demands of visitors“, Mazón explained.

This aid plan was one of the topics addressed this morning at the meeting that the president and director of the Costa Blanca Board of Trustees, José Mancebo, held with Hosbec’s general secretary, Nuria Montes, to see first-hand the data on occupation during Semana Santa and the prospects for the summer.

During the meeting, the imposition of a tourist tax by the Valencian regional government was rejected as something that “will penalize tourists who come to our region and the Valencians themselves, reduce the competitiveness of the sector at a crucial moment“.


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