Strong start to September for Valencian coastal hotels as bookings near 80%

Hotels along the Valencian coast are kicking off September with an average occupancy of 79.5%, up slightly on the same period last year. The figures come from a survey by Turisme Comunitat Valenciana, carried out with the support of HOSBEC and the Valencia Tourism Foundation, and expectations are that bookings will continue to rise in the coming days.

The survey also shows positive trends across other types of accommodation. Tourist apartments have already reached over 66% occupancy for September, three points higher than last year, while inland hotels are at 72.4%, more than five points ahead of 2024. Coastal campsites are also performing well, with 70% of bungalows and 60% of pitches already booked.

Regional Minister of Innovation, Industry, Commerce and Tourism, Marián Cano, described the results as “very good and very encouraging,” highlighting that “we are surpassing last year’s figures, which shows that our region is a highly appreciated destination for visitors.” She also stressed the strong performance across all accommodation types, noting that “the data confirms the Comunidad Valenciana is a safe, attractive, and reliable choice.”

Cano added that this summer is marked by “dynamism and steady growth in the tourism sector, in line with the excellent results achieved throughout 2025, especially in international tourism.” Looking ahead, she emphasized the priority of consolidating this growth while ensuring quality, sustainability, and a diverse, competitive offering.

Results by Province

• Castellón Coast: Hotels forecast an occupancy rate of 66.7% for September, a slight increase compared to last year.
• Valencia Coast: Occupancy is expected to reach 74.5%, up more than four points from 2024.
• Alicante Coast (excluding Benidorm): Bookings currently stand at 78%.
• Benidorm: Leading the way once again, hotels in Benidorm are expecting 90% occupancy this month, 3.6 points higher than last year.
• City of Valencia: Hotel occupancy is currently at 73.3%, which is five points lower than in 2024.

Tourist Apartments

Benidorm also leads in apartment bookings, with 85% occupancy, up almost seven points from last year. The Castellón coast follows with 67%, while the Alicante coast (excluding Benidorm) is at 63%, and the Valencia coast is close to 55%.

Inland Hotels

The strongest demand is in inland Valencia, with an 85.6% forecast, nearly three points higher than last year. Inland Alicante is also performing strongly at 64.6%, up more than 10 points year-on-year, while inland Castellón is forecast at 61.7%, almost four points higher than in 2024.

Strong Occupancy Figures for August

According to a survey by Turisme Comunitat Valenciana, hotels along the Valencian coast achieved an average occupancy rate of more than 91% in August, an increase of 0.7 points compared to last year.

Benidorm once again led the way, filling 93% of its hotel beds, slightly higher than in August 2024. The Valencia coast followed with 92.6% occupancy, up 2.3 points year-on-year. The Alicante coast (excluding Benidorm) also performed strongly at 91.8%, 2.6 points more than last year. Meanwhile, the Castellón coast closed August with 88% occupancy, and the city of Valencia reached 88.9%, both similar to the previous year.

Inland hotels saw a slightly softer performance, with occupancy at 79.1%, down nearly three points compared to 2024.

Tourist apartments, however, recorded excellent results, averaging 91% occupancy across the region, up more than four points year-on-year. The standout performer was the Castellón coast, where occupancy surged to 93.4%, an impressive 17-point increase compared to last year. The Alicante coast (excluding Benidorm) also showed strong growth, reaching 92.5%, five points higher than in 2024, while Benidorm apartments achieved 89.9% occupancy. On the Valencia coast, occupancy stood at 86.3%.