Regional plan implemented to encourage British tourists to the Costa Blanca in 2022

The campaign will be supported by an advertising campaign in the British media.

Tuesday 2nd November 2022 – XÀBIA AL DÍA with Mike Smith

The president of the Alicante Provincial Council and the Provincial Tourist Board, Carlos Mazón, attending the World Travel Market in London, has closed an important agreement with international tour operators to activate an extraordinary plan focused on accelerating the reservations of British visitors to the province for 2022, especially focused on the summer season.

This strategy, in collaboration with the tourism sector of the Costa Blanca, will be activated in December and will consist of several phases in order to guarantee that, during the first quarter of next year, a large part of the tourists visiting the province will be from the United Kingdom.

Mazón has described this initiative as a “turning point in the strategy of the Provincial Tourism Board to reactivate the flow of travelers to our municipalities in the post-Covid era, anticipate actions and offer stability to our sector“. The president of the provincial council explained that this plan will be launched together with Visit Benidorm and the HOSBEC hotel management association “as necessary allies in this purpose of recovering British tourists and guaranteeing them a reliable and safe destination“.

The objective of the initiative, which will start in December with an advertising campaign in the British media, will be progressively reinforced during the months of January and February through key actions with operators and travel agencies. Likewise, the project will have additional lines in the after-sales phase of travel packages to the Costa Blanca.

He explained that “the analysis and statistics prepared by the sector indicate that there will soon be a resurgence of British tourism to Spain, in general, and towards the Costa Blanca, in particular, thanks to the vaccination process and the increase in air connectivity. When that moment arrives, we will be prepared with a complete offer that extends beyond the sun and beach, since it encompasses culture, landscape, gastronomy, sports and leisure, and with maximum security anti-Covid protocols”, and added that Brexit cannot stop the arrival of British visitors, “because we offer them reliable guarantees in aspects such as economic, health or bureaucratic matters“.

Mazón, accompanied by the director of the Costa Blanca Board of Trustees, José Mancebo, as well as by the mayor of Benidorm, Toni Pérez, and the president and general secretary of HOSBEC, Toni Mayor and Nuria Montes, respectively, participated in the opening day of the largest world fair in the sector with an intense agenda of contacts that began first thing in the morning with the operator Fosum Tourism Group, previously known as Thomas Cook, a group that has reactivated its management through a conglomerate of travel avents focused on the online booking business. He also met with managers of, You Travel, Icelolly or Nivoria, among other travel providers and online agencies (OTA’s).

In the afternoon, the president attended the traditional reception offered by the Spanish ambassador to the United Kingdom, José Pascual Marco, to the official national organizations that participate in the World Travel Market. Mazón concluded his visit to London on Tuesday with another round of meetings involving strategic lines of destination promotion.

Mazón said that “We have come to the World Travel Market with strength and with the desire to return to being leaders as well as the ambition, because we have done a good job and we are prepared. We come to reinvent ourselves and to open our arms again to the British with a mature sector that has protected the health of tourists and that will continue to do so, in addition to reinforcing hospitality”.