Wednesday 1st September 2021 – PRESS RELEASE with Mike Smith
Turisme Comunitat Valenciana will be promoting the activities and most significant events of Fallas 2021 which will taking place in the city of Valencia between Wednesday 1st September and Monday 5th September through audiovisual content on its different social media profiles.
Through this initiative, it aims to bring the festivities closer to the local and national public with live broadcasts of iconic events such as the Mascletà and the Flower Offering via Facebook Live, a different and special way of experiencing the emotion of such occasions. In addition, there will be an interview published on Instagram TV with Mario Gual, the Fallas artists in charge of the design and creation of the Falla No Jornada.
Likewise, different activities of this popular and famous festivities will be published on the tourism department’s different social media profiles so that people can closely follow the celebrations and, in order to feel more part of the Fallas, they will also be able to interact through questions that they can ask on Instagram Stories.
All the published posts will be unified under the same hashtags – #Fallas21, #TORNEM, #LargaVidaALasFallas and #TornaFalles21 – which will provide greater visibility, scope and diffusion to this year’s special adapted event, aiming to spread the experience within the possibilities offered by the current health situation, celebrating them in a responsible way whilst promoting the traditions of the Valencian lands.
The programme for Fallas 2021 can be consulted here.
Once the celebrations come to and end, a special informative bulletin will be published with all the information on the events and activities that have been held during these special days and how they were adapted to the current health situation. The organisers will also launch a hopeful message to build the excitement for March 2022 when these celebrations can be enjoyed once again.