Turisme Comunitat Valenciana launches digital campaign to discover the Fallas festivities
The digital campaign includes actions on the tourism portal and social networks, with content in five languages and special broadcasts such as live broadcasts and collaborations with content creators.
The Generalitat Valenciana, through Turisme Comunitat Valenciana, has prepared a digital campaign to invite the international, national and regional public to discover and experience the essence of one of the most iconic fiestas of the Comunidad Valenciana, the Fallas de Valencia, declared Intangible Heritage of Humanity by UNESCO.
Through its different digital channels, CV tourism has deployed a strategy aimed at sharing and disseminating the traditions, gastronomy and main events that occupy this fiesta, which runs from February 23rd with ‘La Crida’ until March 19th, ‘Las Cremàs’.
The regional minister for Innovation, Industry, Trade and Tourism, Marián Cano, explained that, “after the good tourism results achieved in 2024, we are optimistically facing the first big wave of tourists in the Comunidad Valenciana to coincide with the Fallas, and especially in the city of Valencia, where, according to the sector, it is expected to exceed 75% of hotel occupancy”.
She added that the Generalitat Valenciana has deployed its resources to promote and publicise the city and the Comunidad Valencia and its ‘Mediterranean attitude’, with the aim of boosting and increasing the arrival of visitors during these dates.
Cano specified that “this campaign, aimed at the international, national and regional markets, is designed to highlight the diversity, tradition and magic that make these festivities a world reference, consolidating Valencia as a first-rate tourist destination in the calendar of international celebrations“.
To do this, “we will publicise all the value proposals, tourist experiences that evoke uniqueness, in addition to all the traditions that surround this festival of International Tourist Interest, which enrich and enamour“, said Marián Cano.
According to the head of tourism “this campaign, which will end on March 19th, allows us to show our most authentic side“. The minister also invited everyone to enjoy the many options that the city of Valencia and different destinations in the three provinces that celebrate the great Fallas tradition offer during these days.
Promotion of the Fallas: A Display of Creative Content
The Comunidad Valenciana Tourism campaign for Fallas 2025 focuses on a comprehensive strategy of creative and dynamic content that will be developed during these days. Thus, through editorial content, the campaign highlights the traditions, gastronomy and key events of the festival, with pieces available in Spanish, Valencian, English, French and German. These contents include guides such as “Valencia during the Fallas: 5 Must for the Festivities” and “Special Fallas Tour – Experience the Heart and Soul of the Fiesta” – (both links are in English) – in addition to a continuous update on the Comunidad Valenciana tourism portal (link in English).
In addition, a promotional banner adapted to mobile and desktop devices has been launched, with direct links to the events calendar. A featured content will be the video blog “Discover the World of Fallas at the Faller Museum” (link in English) which will be broadcast on the YouTube channel from March 14th to 19th. In addition, the newsletter Live the Fallas like never before! has been sent by email in Spanish, English, French, German and Valencian.
On social media, the campaign offers a unique and participatory experience, with short videos, interactive surveys, or a “Fallero Dictionary”. In addition, an emotional video will be produced on March 19th to bid farewell to the fiesta.
In addition, the campaign also includes special actions such as live broadcasts, interactive coverage of the ‘Ruta Fallera‘ on March 16th as well as the special collaboration of Estela Arlandis, Fallera Mayor of Valencia 2024, to offer an exclusive view of the festival.
To increase global visibility, a Social Ads campaign will be carried out on platforms such as Facebook, Instagram, TikTok and YouTube, with the aim of reaching the largest number of users possible, both nationally and internationally. Likewise, the campaign includes the promotion of videos and publications of the Fallas, in order to take advantage of the moment of maximum audience on social networks.
With these actions, Turisme Comunitat Valenciana seeks to consolidate the Fallas 2025 as a great tourist attraction, connecting with local and international audiences and reflecting the essence of Valencian culture.
