The Comunidad Valenciana will promote itself in Basel during the Eurovision Song Contest 2025

Turisme Comunidad Valenciana has initiated a promotional event in Basel on Wednesday 14th May which coincides with the Eurovision Song Contest 2025. This event will showcase the Comunidad Valenciana’s tourism potential to more than 300 guests, including tour operators, specialized press, and Eurofans.

Specifically, the “Euroclub Benidorm Fest Comunitat Valenciana” event has organised, an event that will combine music, culture, tourism, and international exposure at Gare du Nord, the cultural centre for contemporary music located in Basel’s Badischer Bahnhof train station. The event will include live performances by artists Mawot, K!ngdom, and Kuve, all of whom have performed prominently in various editions of Benidorm Fest.

This initiative is supported by Benidorm City Council, RTVE, FOTUR, and the Spanish Tourist Office in Switzerland. It will be led by María Eizaguirre, Director of Communications at RTVE.

The Regional Tourism Minister, Marián Cano, emphasized that “Eurovision represents a unique window of visibility on a global scale, and we want to take advantage of this spotlight to showcase our tourism offerings, as well as the talent and energy of our region“.

“That’s why, we’ve organized an event during the festival’s semi-finals, featuring live performances before an audience of more than 80 tour operators, specialized media, and Eurofans, with the aim of consolidating our position as a top-tier cultural and tourist destination,” she added.

Cano highlighted that the Benidorm Fest “has become a true driving force for tourism and cultural promotion in the Comunidad Valenciana, connecting with an international, young, and music-mad audience.” Along these lines, she noted that “our presence at Eurovision is a strategic opportunity to strengthen our image as a modern, diverse, and fun destination.”

He also stated that “actions like this allow us to strengthen ties with the professional sector, the specialized press, and Eurofans around the world, showcasing the best of our culture, cuisine, and lifestyle.”

Euroclub Benidorm Fest

Meanwhile, on May 16th and 17th, Benidorm will once again become the epicentre of Eurovision in Spain with a new edition of the Euroclub Benidorm Fest, which will be held in Parque de l’Aigüera.

The program will include performances by Benidorm Fest artists such as JKBello, Kingdom, La Chispa, Daniela Blasco, Mawot, Kuve, and Carla Frigo, as well as a DJ set by Dennis Moore. On Saturday the 17th, the Junior Euroclub will also be held, with performances by Carlos Higes, Sandra Valero, and Chloe de la Rosa, in addition to a pre-Eurovision party, which will be broadcast live on giant screens from the park itself.

In addition, Chanel Terrero, winner of the first Benidorm Fest and Spain’s representative at Eurovision 2022, will be the spokesperson for the Spanish jury and will announce the 12 points awarded by Spain live from Benidorm during the festival final on Saturday 17th May.

The regional minister advised that admission to Euroclub Benidorm is free until capacity is reached, and that a morning program has been included to accommodate children and families.

She also emphasized that this global initiative reflects the “Comunidad Valenciana’s firm commitment to music as a key element of international promotion, uniting tourism, identity, and culture in an event followed each year by millions of spectators around the world.”

Tourism Promotion in the heart of Europe

Basel is located on the border between Switzerland, Germany, and France, in the heart of Europe. For Marián Cano, “Basel’s location, among three of the main tourist source markets for the Comunidad Valenciana, makes this city a strategic enclave for promoting our destination.”

“For this reason,” she explained, “the Generalitat Valenciana) has designed this tourism promotion campaign, taking advantage of both the geographical location and the festival’s media coverage.”

It is worth noting that France is the second-largest source market for foreign tourists to the Comunidad Valenciana, with a total of 2,259,403 French visitors in 2024, while Germany is in fourth place, with a total of 757,544 German tourists to the region last year.

Regarding the Swiss market, more than 418,000 Swiss tourists visited the Comunidad Valenciana in 2024, an increase of 11.8% compared to the previous year. Switzerland is positioned as the ninth largest source market for foreign tourists to the region, with a 3.5% share.

The regional minister noted that the Swiss market “is strategic for the Comunidad Valenciana, due to its high interest in products such as golf, culture, sun, and gastronomy, in addition to having direct air connections from Zurich, Geneva, and Basel.“

In this regard, Turisme Comunitat Valenciana will continue to strengthen its presence in Switzerland with various promotional activities throughout 2025, including fam trips, press trips, and a roadshow that will tour cities such as Lausanne, Lucerne, and Zurich at the end of the year.