2nd June 2014
influences in the travel sector will be invited to Jávea
for a special conference through which it is hoped that
they will recommend the town as a place to spend a holiday
through their blogs and other social networks. Councillor
Antonio Miragall (Tourism), whose department has been
advised by social media consultant Mario Schumacher, explained
that the initiative (called "funtrip") will
take place between June 20th and 24th which will allow
the invited professionals not only to discover
Jávea and all its possibilities but also to experience
the fiesta of Sant Joan and the magical 'Nits
councillor has thanked the collaboration of many important
businesses in the tourist sector whose belief in the
initiative has seen them become major sponsors of the
activities that will be experienced by the visitors.
This marks a major change in the promotion of tourism
in Jávea, shifted the economic balance from the
town hall to public-private partnerships.
Schumacher, who has been fundamental in the organisation
of the event, said that the objective of the "funtrip"
was the complement the image of Jávea for the
tourist with specific products that target particular
audiences, such as couples, families, sports lovers
and fans of gastronomy. In order to achieve this, the
invited professionals will be travelling as if on holiday,
accompanied by the partners and living "experiences"
which they may later want to recommend, such as water
sports, tastings and discovering the most beautiful
corners of Jávea.
initiative is also about improving the position of Jávea
with social media tools such as video marketing, blog
updates and photos or posts on social networks. Consequently,
leading figures have been invited in each of the Web
2.0 specialities. (A Web 2.0 site allow users to interact
and collaborate with each other in a social media dialogue.
Examples of Web 2.0 include social networking sites,
blogs, wikis, video sharing sites, web applications
and hosted services.) They include Diego Pons
(video-traveller), Fátima Martínez (social
media and journalist), Alvaro Santos (journalist and
gastronome), Lasse Rouhiainer (YouTube specialist and
Web 2.0), Alfredo Vela (the first Twitterer in Spain
and computer graphics professional) and siblings Verónica
and Javier Martínez (travel blog writers) who
all have thousands of visits to their pages which will
ensure a considerable impact of the initiative.
the "funtrip" experience, there will be a
meeting for these specialists to get to know the businesses
in the tourism sector of Jávea and talk
about their experiences in the town and give useful
advice which could improve its promotion. This round-table
will take place at 11:00 at the Parador de Jávea
and is open to all interested parties.
presentation was also attended by one of the invited
guests of the "funtrip" later this month. Lasse
Rouhiainer from Finland has championed the importance
of positioning in social networks and the need to take
account of the fact that 87% of Europeans use their
mobile phone to find somewhere to go on holiday. He
added that Spain is a pioneer in this type of tourism
marketing and Jávea should be congratulated for
being at the forefront of this sector.