Thursday 5th August 2021 – PRESS RELEASE with Mike Smith
The average occupancy forecast for the hotels on the coast of the Comunidad Valenciana during the month of August stands at 65.8%, 26.5% more than in 2020, according to the Summer Season Occupation Survey carried out this week by Turisme Comunitat Valenciana, who polled a representative sample of establishments from the three provinces.
The regional secretary for Tourism, Francesc Colomer, explained that “August has started with an average of two out of three hotel beds occupied and everything seems to indicate, if the health situation allows us, to reach 75% occupancy with last minute tourist reservations, even 80% in some specific points“.
Colomer added that “we are concerned that there is still one out of every four tourist accommodation places closed“, although – in general terms – the Communidad Valenciana has around 75-80% of the tourist accommodation places open, so the “commitment of the Generalitat is to be able to open all the regulated accommodation of the Comunidad Valenciana“.
The head of regional tourism made his comments in Altea, where he has signed a collaboration agreement with the mayor of the town, Jaume Llinares, for the development of marketing and tourism promotional activities in the municipality for which Turisme Comunitat Valenciana will allocate 50,000 euros.
During his speech, Colomer said that “the month of July has been a dynamic month in a year of transition and gradual recovery“, and stressed that “profitability has been above the national average“. He added that “2021 has been a complex year, in which negative news has tended to discourage the tourist from travelling,” but despite this situation, “the Comunidad Valenciana has resisted and manages to continue to attract visitors, thanks to its ability to build loyalty“.
However he has recognized that “international tourism continues to be complex“, while pointing out that “national tourism has evolved and has compensated in a certain part, the fall of the international market“.
That said, Colomer has insisted that “it is not only about counting tourists; a full beach is not the picture that we want to chronicle, we want to advance in the transformation of the sustainable tourism model“.
And, although he always aims to be prudent with data and forecasts, Colomer thanked the Comunidad Valenciana tourism sector for the effort made, emphasizing that “the objective is that, in a gradual way, we re-open our tourist potential“.
Occupancy forecast for the month of August
According to the results of the survey carried out by Turisme Comunitat Valenciana, the forecasts for the entire coastline of the Comunidad Valenciana are estimated at 65.82% occupancy for this August, 26.5% more than in 2020.
Thus, the survey data show that hotels on the Castellón coastline expect to reach 73.6% occupancy, 38.51% more than last year whilst the Valencia coast expects to 56% of its hotel beds to be occupied, 31.8% more than in August 2020. The hotels on the Alicante coast (excluding Benidorm) expect to reach a 68.78% occupancy rate during this month, 29.1% more than in 2020 whilst Benidorm expects an occupancy rate of 65% in August (20% more than August 2020) and the city of Valencia forecasts a rate above 60%, 21.5% more than last year.
In addition, the survey shows that hotels in the interior of the Comunidad Valenciana forecast an occupancy rate of more than 41.5% in the month of August, 11.9% more than the forecasts for the same month in 2020.
By provinces, the interior of Castellón starts with forecasts of 51.53%, 20% more than in August of last year. The interior of the province of Valencia today has 32.35% of reservations, 5.1% more than in 2020 and the province of Alicante expects an occupancy of 44.22%, 17% more than the last year.
With regard to other types of accommodation, the campsites of the Comunidad Valenciana expect an occupancy of 90% in the case of bungalows and 75% for plots, which represents a year-on-year growth of 30 and 35% respectively.
For their part, tourist apartments place their forecast for this month of August higher than 75.7%, 23% more than the forecasts for August 2020. By province, the Castellón coastline starts with a forecast for apartments from 88.63%, 35.4% more than the previous year; the coast of Valencia stands at 83.1%, 30.2% more year-on-year and the coast of Alicante, excluding Benidorm, expects 77.28%, 21.6% more than in August 2020.
The forecast for occupancy of the tourist apartments in Benidorm stands at 50%, 5 percentage points more than the forecasts for the previous year.
Tourist occupation of the month of July
A 2021 Summer Season Occupancy Survey carried out by Turisme Comunitat Valenciana this week has provided details of occupancy for the month of July.
An average occupancy close to 66.6% is estimated for all hotels on the coast of the Comunidad Valenciana, over open hotels, 25.6% more than in July 2020.
Regarding the hotels opened in the month of July, it should be noted that in the province of Alicante (without Benidorm), in the month of July, there were 72.13% of available beds and 57.72% in Castellón, while in Valencia the places available in July were 87.7%.
HOSBEC estimated that, in the last week of July, the available spaces in hotels that were open in Benidorm was 62.70%.
By tourist areas, the estimated average occupancy for the Castellón coast in July reached 63.94%, 28.1% more than in July 2020. For the Valencia coast, it was 74.71%, 40.8% more than in July 2020, while the city of Valencia occupancy reached 73.6%, 26.6% more year-on-year.
The occupancy forecast for coastal hotels in the province of Alicante, excluding Benidorm, for the month of July, is estimated at 70.78%, 23.8% more than in 2020, while the city of Benidorm , it was 60% occupancy last month, 25.6% more than in July of last year.
Regarding the occupancy in hotels inland, the survey estimates 52.28% for the month of July for the whole of the Comunidad Valenciana, 9% more than in July 2020. By provinces, in the interior of Castellón the occupancy rate was 60.7%, in the interior of the province of Valencia the estimated occupancy was 44.3%, while the average hotel occupancy rate in the interior of Alicante was estimated at 54.6%.
For their part, the tourist apartments of the Comunidad Valenciana show an occupancy for the month of July close to 71%, almost 25% more than the forecasts for July 2020. By provinces, the Castellón coastline estimates its occupancy 82% in apartments in July, 35.3% more than the previous year; the coast of Valencia 80%, 32.1% more year-on-year and the coast of Alicante, excluding Benidorm, 72.69%, 20.9% more than in July 2020.
The occupancy of tourist apartments in Benidorm during the month of July stood at 45%, 15 percentage points more than the previous year.