CREAMA seeks to promote and seasonally adjust a different type of tourism in La Marina Alta

Its main objective is to complement sun and beach tourism with other types of tourism and to alleviate the seasonality that it suffers.

Tuesday 9th February 2021 | ALVARO MONFORT (Xàbia Al DÍA)

CREAMA continues to move forward with its Passaport Marina Alta initiative, a project whose main objective is to complement the region’s well-known sun and beach tourism with other types of tourism that also have a place in the territory of La Marina Alta and, thus, motivate seasonal adjustment of the tourist season and make this economic incentive more sustainable and not so incisive during the summer months.

Recently, CREAMA held an online meeting in which representatives of the different public and private entities linked to the regional tourism sector participated. In this, it has been shown how the project is evolving and the lines of work that are being followed in order to value the tourist resources that the whole of La Marina Alta has to offer and give a cohesive vision of each of them.

Video presentation of the Marina Alta Passport project developed by Creama as technical secretary of the Agreement for the Employment of the Marina Alta within the AVALEM TERRITORI plan of the Generalitat Valenciana and subsidized by Labora.

Its main objective is to complement sun and beach tourism with other types of tourism and to alleviate the seasonality that it suffers, as well as to structure the territory in a more sustainable way from the tourist point of view. This is intended to increase the degree of territorial cohesion between municipalities of the Marina Alta and their citizens, increasing the possibilities of tourist attraction over the entire region.


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