JAVEA PROMOTES ITS TOURISM POTENTIAL AT FITUR TRADE FAIR
Friday 20th January 2012

Representatives from Jávea have been working overtime to 'sell' the town to the tourism industry at the influential FITUR trade fair in Madrid. Councillor Antonio Miragell, responsible for Tourism in the town, has reported positive feedback from trade professionals and talked about the opportunity to speak with Anselmo de la Cruz, the general manager of the international tourism group 'Transhotel' about possible investment in Jávea. The councillor has also made steps for collaboration with tourist guides from Benidorm and Valencia to encourage tours that stop in Jávea and talked about promotion in other regions in Spain such as Castilla La Mancha as well as the possibility of modernising tourism promotion potential after discussions with a computer company.

During the trade fair, Miragell made a presentation with the Provincial Tourism Deputy Joaquin Albaladejo, showcasing all new promotion material about Jávea at a press conference held at the Costa Blanca stand. The councillor presented information about hiking and biking routes as well as the fantastic experience of the 'Nit dels Focs' and its potential as a fiesta of tourist interest. This event will help to enhance the second phase of FITUR which begins on Saturday 22nd and is open to the public. Fogueres Queen Ana Bisquert will be present in full traditional costume to help promote the town as a premier holiday spot of the future.

Earlier during the fair, Jávea's information stand received visits from Antonio Fabra, president of the Generalitat Valenciana and Lola Johnson, the Valencian Government Councillor of Tourism, and both were presented with replicas of the official title of Villa de Xàbia which was afforded to the town by Felipe III in 1612. Jorse Alart, general secretary of PSPV, also visited the stand to discover more about Jávea, the jewel of the Costa Blanca.

Despite the economic pressures of the 'crisis' which have forced the hand of the new administration in Jávea to follow a policy of austerity during 2012, the town's presence at FITUR should be seen as a commitment to its continued potential as a tourist destination. Such determination has seen Jávea join just a handful of Costa Blanca municipalities who have commited themselves and their local budget to promote themselves. For all the enthusiasm, it would be hard to think that Jávea would not gain from the experience.

Information Source: Press Release - Xàbia Ajuntament